Tuesday, December 20, 2016

Powerful Celebration of G.I.R.L.

Here at Girl Scouts of the Colonial Coast, girls are being empowered to empower themselves, and encouraged to try new things, embrace failure as a learning opportunity, and take the lead in their communities.

We’re excited to announce a new brand platform that tells just how these girls are empowering themselves! The “I’m Prepared” PSA celebrates every girl’s inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™. Applauding girls who never give up, who try new things, and who make their ideas a reality, the PSA is a visual representation of how Girl Scouts prepares every G.I.R.L. to practice leadership like a Girl Scout––uniquely encouraging girls to cultivate grit, problem-solving, risk-taking, and leading with empathy. It is a call for girls to embrace their leadership potential and empower themselves through Girl Scouts and for consumers to invest in the future of girls for the betterment of our world.

Best of all, the PSA is set to Girl Scouts’ new powerful pop anthem, “Watch Me Shine,” co-written by songwriters Liz Rose and Emily Shackelton, and performed by Shackelton with Girl Scouts singing backup vocals. The song exemplifies how Girl Scouts empowers girls to find the strength and confidence they need to take the lead every day and to create impactful change in themselves and in their communities. Both songwriters, as Girl Scout alumnae, are go-getters and risk-takers themselves: Rose is a two-time Grammy Award winner who has collaborated with well-known female artists like Taylor Swift, Miranda Lambert, and Jewel; Shackelton’s songs have been featured on TV shows like American Idoland Nashville. “Watch Me Shine” will be available to stream or download on iTunes, Amazon Music and Google Play.

If you have a G.I.R.L. story to tell, we want to hear it! Email marcyg@gsccc.org.